SAYA brand is a women line of clothing and accessories who presents original creations.

The designer, Helen Seroin, graduated from ESMOD in Nice, first worked as a graphic designer in Paris.

Then she created her own line of children clothing,
POUDRE DE PERLIMPINPIN, where fairy tales play alongside world-ethnic, graphic and bucolic designs.

In 2006, with its success, she creates the brand SAYA,
a collection for women in the same spirit.


Today, SAYA is distributed in more than fifty outlets in France, French Islands and abroad : Belgium, Spain, Italy, Portugal, Switzerland ...


The outlets SAYA are listed in the Shops section of this site.